When Bologna Turns Into Steak

Indie? Grunge Pop? Surf Rock? Try and wrap your mind around the genre of the hard hitting album, “Hung at Heart,” by The Growlers.

Frontman Brooks Nielsen provides the raspy vocals for this incredibly heartfelt album. From the get-go, the song “Someday” starts off the album with shimmering guitar riffs and smooth bass lines. This first track is a love letter to a significant other, promising better days and better meals.

“When tall boys turn into champagne,” Nielsen sings as the song continues to foresee how he wants to provide a better life for his loved one.

As a whole, the album is a perfect cohesion of love and lust.

With the track “One Million Lovers,” it’s hard not to see why this burden of love hangs so heavy on the heart of Nielsen. The song describes a love that possibly was lost or maybe a love that can’t be let go. Lead guitarist, Matt Taylor, provides upbeat strumming patterns with glimmering tones that will leave  you “…dreaming of her the whole day though.”

It’s hard to find a favorite song on this album, but one track that attention should be brought to is “Pet Shop Eyes.”  Nielsen’s charismatic attitude comes through in this song, explaining how he’s not buying into another girl’s advances due to the sad and blasé way about her. He compliments her looks but tells her to move along, even joking that her sadness has him on the verge tears.

All in all, if you’re looking for chill album to throw on in the background of your next party or if you’re looking for an album to make you feel at ease with your own personal strife, “Hung at Heart” is what you’re going to want play all the way through. The band has made an album that is danceable yet introspective at the same time. Released in 2013, “Hung at Heart” is reminiscent of late ’70s surf rock and blues.

Featured Image: “Hung at Heart” cover art, all rights reserved to The Growlers

Now Listening: City Club

Hey Aztecs! Here on Now Listening with Lala I am very pleased to announce that The Growlers have finally released their new album, City Club. I have been patiently awaiting new music from this Southern California band, and am very excited to break it down for you.

The Growlers are typically known for the coined term “Beach Goth”, which is also a music festival that is happening this October in Orange County. Now, this particular band combines garage rock with elements of surf, folk, and a bit of a rockabilly 60’s vibe. Their unique sound is what has given them such popularity in the last few years.

City Club, however, strays from the typical country rock that we’ve seen from The Growlers in the past. Produced by Julian Casablancas and Shawn Everett, this album contains a much more synth funk and retro vibe. Pulling elements from the disco era, the tracks on this album have a more electro pop sound than previous albums from The Growlers.

Not that different is any bad, City Club is side stepping into a direction that the band has not dipped their toes into yet. This album is still fantastic overall, but it just might take a few listens to warm up to the tracks.

A few popular and favorite tracks on the album so far include the first track, City Club. Upbeat and very dancey, this track still maintains that Growler’s attitude, full of reverb, just less synth. In addition, World Unglued is a very good track. Reminding me most similarly to The Growler’s previously folky sound, this particular track talks about just letting go of the world around you and setting yourself free. Swanky and eclectic, The Growler’s really nailed it with this song.

Take a listen to these awesome tracks below and don’t forget to tune into my show, In Your Speaker, from 3-4pm PST on Tuesdays! ❃

 

 

Now Listening: The Growlers

Have you heard? It’s that time of week again! Happy Wednesday and welcome to another edition of Now Listening by yours truly. Today we’ll be reviewing one of the fiercest bands on the prowl; The Growlers.

Originating in Southern California, and very close to home, this five man band formed in Dana Point in 2006. Known for their unique sound, The Growlers are responsible for the trademark “Beach Goth” and are considered to be where the Californian rock all started.

These garage rockers combine the use of heavy effects with the sounds of country, surf, and rock inspired by the music of the late 60’s. The reverb heavy result being their creation of psych pop! You may know the term Beach Goth from the festival thrown in the OC in October, but it’s also become this entire genre.How cool is that? The sound is completely unique to anything out there in music right now.The rise of Beach Goth has created a wave so big, you just can’t ignore it.

Not releasing any album until 2009, The Growlers have six albums and a couple EPs as well. Their last full album release in September of 2014, Chinese Fountain has catchy tunes of rock and roll hill billy hits. Personal favorites include Going Gets Tough and Dull Boy. Their most popular track off of 2013 release Hung At HeartOne Million Lovers is an absolutely accurate representation of this Californian rock that I’m talking about. Take a listen and I promise the Beach Goth will take over, you won’t have any choice but to dance along. Don’t worry, I’ve posted it below ;-).

If you were lucky enough to get the heads up, The Growlers played two nights in San Diego last week at the North Park Observatory! The Smile Now, Smile Later Tour has been playing dual night shows in cities up and down the West Coast. I granted the honor to go the second night, 2/17, and woah woah wee wow it was quite a show. Surrounded by lots of friends and all good people, I swear I had the time of my life. The band played every song you wanted to hear with so much precision and accuracy that you’d question whether you were listening to the recorded track or not. A blur of fluorescent lights and swaying dances, The Growlers are one heck of a band and a hell of a time.

So take a listen to the pioneers of Beach Goth below, I hope you dance at least half as much as I do. ❃