Youtube TV

YouTube, the mass media giant and king of video sharing, has proven to be one of the fastest growing social media platforms on the web. From their founding in 2005, YouTube has grown under the wing of its parent company, Google, as well as through its own respective community. Instead of TV personalities, younger generations are growing up with YouTube personalities from many different categories: gaming, cooking, news, reactions, beauty and many others. My personal favorites include Philip DeFranco, his wife’s channel, TheDeFrancoFam, and the channels he helped found, SourceFed and SourceFedNerd.

Within the past few years, YouTube has grown to include YouTube Red, YouTube Music, the infamous YouTube Heroes and its newest addition, YouTube TV.

Announced on February 28, 2017, YouTube has labeled themselves as a new competitor among television live streaming.

YouTube TV will be the newest live streaming service for viewers’ television sets, for $35 a month. There will be no big contract attached, so users can cancel their subscription at any moment. YouTube TV can be shared by up to six accounts for that price (so your friends won’t be constantly bugging you for your Netflix password anymore), and will provide regular television channels such as ABC, NBC, CBS, Fox and even some local channels, as Youtube continues to partner with more networks.

One cool feature is the ability to personalize what channels you would like to have and therefore pay for. For example, if someone is a huge baseball fan, but has no interest in cooking, they can choose to pay for MLB and remove Food Network and Cooking Network from their account.

Another feature is the unlimited Cloud DVR, which will mimic the way one would subscribe to a YouTube channel. Once “subscribed” to the show you want to DVR, YouTube TV will record it, and the user will be able to watch the show whenever, as long as they are connected to the internet. On top of all this, regular features such as pause, rewind and fast-forward will be available. There will also be no ads on YouTube videos, and viewers will have full access to YouTube Red via a YouTube Red app within YouTube TV.

So what does this mean for you?

Well, to put it simply, it comes down to the picking game for consumers. I think YouTube TV essentially has the upper-hand. The competition is Direct TV Now, Sling TV and Playstation Vue, as well as the traditional cable providers such as AT&T, Cox, etc. Personally, I think services like Netflix, Hulu, HBO Go and Amazon TV are also competition. The hyperlinks provided link to the FAQs and rates that each provider will have/has.

However, YouTube TV has something that the other providers do not: a well established, online community. YouTube announced that although they have not established the exact features that will highlight their creator community, they see many opportunities to bring in new audiences, and promote shows and channels, through YouTube Red. For a more visual example of that, I highly suggest watching Philip DeFranco’s video on the matter.

Will you be joining the YouTube community through YouTube TV? How does this sound to you, compared to what services you already consume (i.e. Netflix, cable TV, etc.)? Let us know on KCR’s Facebook, Twitter, and Instagram.

YOUTUBE: FOR BETTER OR FOR WORSE?

We all know it as the go to place for videos, ranging from funny pets to gameplays on just about any video game out there. Within the past decade alone,  Youtube has risen from just a regular social media platform to an enterprise.

However, it seems that Youtube is in a bit of hot water. They’ve recently reached some issues among creators, due to the demonetization of videos, where creators could possibly lost out on financial opportunities via view count. As this has hit the bigger Youtube creators, it’s also shown a great fallout among aspiring, smaller channels that don’t get as much views or are just starting out.

And now, to add onto to this, Youtube has attempted to create a solution: Youtube Heroes.

Youtube Heroes, is essentially Youtube’s equivalent to the Avengers Initiative, but with more obvious flaws than the rag-tag team of comic book characters. It allows viewers to become a part of the Youtube, but behind the scenes. There are levels, in which each user rises in through accumulation of points. Possible ways to gain points include adding captions/subtitles to videos, reporting inappropriate content, sharing knowledge with others, etc.

Once you’re a “hero”, you have access to a personalized “hero dashboard”, which allows you to join in on the “hero community”. From there, heroes have access to workshops, video chats, as well as having tools that allow the hero to mass flag videos and help in moderating content in the heroes community. Heroes will also be able to contact Youtube staff directly, as well as test new features before they are released.

But is this just a gateway for Youtube’s downfall?

Many big Youtube creators have openly spoken out against this news, many dubbing this as “The End of Youtube”.

Which to me, sounds extremely accurate.

I personally think that, unless they have a 24/7 monitoring system of the “heroes community”, Youtube is going to have some big issues coming their way. Creators, both big and small alike, are going to be facing some big challenges for their videos. This has to be one of the biggest opportunities, for all internet trolls alike, to abuse the power that comes with being a “Youtube Hero”.

 

But what do you think? Do you think that “Youtube Heroes” will actually bring balance to Youtube? Or will they turn to the Dark Side and destroy it completely?

 

And if you found this topic interesting, or at the very least appreciate my subtle (or not so subtle, whichever you prefer) nerdy references, I host an evening talk show on Saturdays at 7 PM PST! The show is called “Bingeworthy”, and I cohost the show with my friend Kentaro Kawasaki. Come tune in Saturday nights and follow us on Facebook/Instagram/Twitter at @KCRBingeworthy.